We’re a full service marketing agency who construct multi-channel communication campaigns, including both offline and online techniques

We are also at home with brand development and execution. We can create an impactful brand and then execute it across packaging, literature, point-of-sale and anywhere else that will reach your market. Take a look at the services that we offer below.

Marketing Strategy and Consultancy

Smart thinking underpins everything that we do. Our team has years of experience, both client and agency side, in building marketing strategy, so we have real insight into the process.

Multi-Channel Marketing

We are expert at creating multi-channel marketing communication programmes and we know what works. It starts with careful segmentation of the target market and then developing an understanding of the most effective methods of contact.

PR and Trade Advertising

The creation and placement of compelling PR stories is a core skill. We have a highly skilled PR team with many years of experience of working with the main building products trade publications.

Website Design and Online Marketing

We design and build websites, which is probably what you’d expect us to say, the difference being that we want to make sure the website works as a key element of your contact strategy.

Brand Design and Development

We help to build brands. It starts with research and understanding the organisation, product, target market and the competition. We then get to work to develop a brand proposition.

Product and Technical Literature

Creating impactful and informative product literature is vital. We combine our technical writing and design skills to ensure that key product features and benefits come through.

Event
Management

We are expert in managing exhibitions, seminars, awards ceremonies, committee meetings and all types of events. We control the whole process from start to finish from initial planning to follow up.

CPD

A major part of SMW’s work in the building products sector is the creation of CPD. We have a full technical team that works with a number of clients to write and deliver CPD content where we offer a full service, including all liaison with RIBA.

Building Products Specialists

Smart Marketing Works specialises in the building products market. This stems from Kay Porter’s own extensive experience and knowledge and is enhanced by the addition of other smart marketers from building products organisations. We are able to grasp the technical features of complex products and translate them into benefits. Add that to our marketing strategy and communication flair and you find a skillset that few agencies can match.