Paid Social

Why choose our paid social media advertising services?

Our team of experienced social media advertisers specialises in creating high-performing ad campaigns across platforms like Facebook, Instagram, LinkedIn, X, TikTok, and more. We help you achieve your marketing goals faster and with precision.

Paid Social page image

The benefits of paid social media advertising

Instant visibility & reach: Gain immediate exposure to your target audience through precise targeting options.

Scalable results: Whether your goal is brand awareness, lead generation, or direct sales, we optimise campaigns to meet your specific objectives.

Cost-efficient advertising: Achieve maximum ROI with highly targeted ads and continuous performance optimisation.

Data-Driven Decisions: Utilise robust analytics to enhance campaign effectiveness and drive strategic growth.

 

What’s involved in paid social media advertising

Customised ad strategy development: We dive deep into your target audience’s behaviour to craft personalised advertising strategies that resonate and convert.

Ad creation & optimisation: From eye-catching visuals to persuasive copy, we create ads that capture attention and drive action.

Campaign management: We handle everything from A/B testing and audience segmentation to budget optimisation and performance tracking.

Multi-platform advertising: Reach your audience wherever they are, with ads tailored to each platform’s unique features and best practices.

Comprehensive reporting & analysis: Stay informed with detailed reports and actionable insights, allowing for continuous improvement and higher ROI.

Paid social services we offer

Paid Social Strategy

Our paid social service helps businesses grow their online presence through targeted advertising strategies that align with their brand and goals. We identify the right platforms, create compelling ad content, and use data to optimise performance—maximizing reach, engagement, and conversions across all channels.

Paid Social Content Creation

Our paid social content creation service delivers high-quality, conversion-focused ads tailored to your brand and target audience. From scroll-stopping visuals to persuasive copy, we craft content that captures attention, drives action, and maximizes ROI—helping your business stand out and succeed across all paid social platforms.

Paid Social Management

Our paid social management service takes the stress out of running effective ad campaigns. We handle everything—from audience targeting and budget management to performance tracking and ongoing optimization—ensuring your brand gets maximum impact, consistency, and ROI across all paid social platforms.

Why choose us for paid social?

Industry knowledge

We know the construction industry and understand how it works.

Experience

We have completed 1000's of social media posts for a number of clients.

Professional tools

We use professional tools and analytics to provide deep insights into audience behaviour, content performance, and campaign ROI.

Our approach

Supporting you from start to finish

Discover

Making it our business to understand your business and marketing needs, staying on top of industry and media trends

Plan

Preparing your marketing with expert, carefully considered strategy tailored to provide the perfect solution for you

Build

Creating custom solutions tailored to your needs, following high quality standards and deadlines

Grow

Generating leads, traffic and engagement that will develop your brand and customers, helping to scale your business

Who we work with

Don’t take our word for it, hear what our clients have to say

We are working to develop a library of CPDs, including digitised versions. The team have been easy to work with and have grasped the technical features of our products before creating engaging CPD content that will be of great use to us.

Laura Keily

Accsys

We have enjoyed working with the team, who professionally utilised the content we provided, resulting in a slick and dynamic learning seminar which has been well received by forward thinking specifiers. The digitised version of the presentation has been particularly popular in line with modern day work nature.

Adrian Gallagher

Crystal Units

The support provided to us by Smart Marketing Works has been crucial in developing our brand. In large part this is enabled by the skills that the company has in-house and also the wide experience that team members have in our industry.

Rob Kyle

Norcros

We are very happy to be working with the PR team at Smart Marketing Works. They are able to get to grips with the technical aspects of our range and then create engaging content. The PR team's contacts in the trade press enable them to place articles in a broad reach of relevant publications.

Simon Darbyshire

Valinge UK

Contact us

Partner with us for your paid social

Come see us

Smart Marketing Works
The Mount
43 Stafford Road
Stone
ST15 0HG