Smart Marketing Works becomes an approved supplier of The Trade Association Forum

We’re excited to announce that Smart Marketing Works has officially become an approved supplier of the Trade Association Forum (TAF)—the UK’s leading network for trade associations.

As a marketing agency that works closely with membership bodies, industry organisations, and trade associations, this move marks a strategic step in deepening our commitment to the sector and supporting the vital role these organisations play in the UK economy.

Why TAF?

The Trade Association Forum has been the go-to membership body for UK trade associations since its launch in 1997. Backed by government and driven by a mission to help associations thrive, TAF provides a central platform for collaboration, learning, advocacy, and the promotion of best practice.

By joining TAF and becoming an approved supplier, we’re not only becoming part of a respected and well-connected community—we’re also aligning ourselves with a network that’s dedicated to professionalism, influence, and impact in the trade association world.

What This Means for Smart Marketing Works

Being an approved supplier with TAF opens up exciting opportunities:

• Stronger industry connections – We’ll have direct access to over 140 UK trade associations, giving us new ways to collaborate, support, and understand the challenges facing membership organisations.
• Insights into the sector – Through TAF’s resources, events, and research, we’ll stay at the forefront of policy shifts, member engagement trends, and governance standards affecting associations.
• A louder voice – TAF is an influential platform with a seat at the table in conversations with government and regulators. We’ll gain perspective on how our clients are being represented and how we can better support them.
• Community and collaboration – From workshops and training to the prestigious TAF Awards, we’re excited to connect with like-minded professionals committed to growing and improving the association landscape.

Supporting the Bigger Picture

We’ve long believed in the power of trade associations to unite industries, drive change, and deliver value to their members. As a marketing agency, we know how important it is to tell that story well. Our TAF membership reflects our passion for helping associations build influence, engage their members, and communicate their impact.

By becoming part of TAF, we’re reinforcing our role as a trusted partner to the trade association sector.