Web Design and UX

Websites that put the user first

Good design starts with your audience. We create websites with intuitive navigation, fast load speeds, and clear content hierarchy to deliver a better user experience (UX) — whether your visitors are architects, contractors, distributors or end clients.

With years of experience designing for technical sectors, we know how to communicate complex products and services clearly, while maintaining brand consistency and driving conversions.

Web Design page image

Web Design and UX

Our Web Design & UX Services

Custom Web Design

Unique website designs that reflect your brand, tailored to your audience and optimised for desktop, tablet and mobile experiences.

Product & Technical Pages

Pages designed to clearly present your products, systems and specifications — supported by downloadable datasheets, certifications and technical detail.

Content Management System (CMS)

Flexible CMS platforms (such as WordPress) that allow your team to easily manage, edit and expand your site content.

Conversion-Optimised UX Design

Clear user journeys, contact points and calls to action that help turn web traffic into qualified leads and enquiries.

SEO and Performance Optimisation

Mobile-first design, clean code, and fast load speeds — built with SEO and Google’s UX signals in mind.

Ongoing Support & Maintenance

Post-launch support packages that include updates, backups, security monitoring and performance optimisation.

Why choose us for
web and UX design?

We understand your industry

From specification requirements to B2B buyer behaviour, we know how to structure and present content for the construction sector.

We prioritise user experience

We don’t just design websites that look good — we create digital experiences that are intuitive, useful, and built to convert.

We take care of everything

From design and UX to copy, imagery, and technical setup, we’ll handle every aspect of your site — with minimal input from your team.

Our work

See how we help construction brands build stronger marketing foundations

Our approach

Supporting you from start to finish

Discover

Making it our business to understand your business and marketing needs, staying on top of industry and media trends

Plan

Preparing your marketing with expert, carefully considered strategy tailored to provide the perfect solution for you

Build

Creating custom solutions tailored to your needs, following high quality standards and deadlines

Grow

Generating leads, traffic and engagement that will develop your brand and customers, helping to scale your business

Who we work with

Don’t take our word for it, hear what our clients have to say

Collaborating with Smart Marketing Works has been fantastic for our company. The agency revitalised our online presence, delivering a modern, user-friendly website that authentically represents our position as industry leaders in synthetic grass adhesives. The team's professionalism and commitment made the entire process seamless, and the results have exceeded our expectations.

Rob Edge

Sales and Technical Development

We are working to develop a library of CPDs, including digitised versions. The team have been easy to work with and have grasped the technical features of our products before creating engaging CPD content that will be of great use to us.

Laura Keily

Accsys

We have enjoyed working with the team, who professionally utilised the content we provided, resulting in a slick and dynamic learning seminar which has been well received by forward thinking specifiers. The digitised version of the presentation has been particularly popular in line with modern day work nature.

Adrian Gallagher

Crystal Units

The support provided to us by Smart Marketing Works has been crucial in developing our brand. In large part this is enabled by the skills that the company has in-house and also the wide experience that team members have in our industry.

Rob Kyle

Norcros

We are very happy to be working with the PR team at Smart Marketing Works. They are able to get to grips with the technical aspects of our range and then create engaging content. The PR team's contacts in the trade press enable them to place articles in a broad reach of relevant publications.

Simon Darbyshire

Valinge UK

Contact us

Let’s build something better online

Come see us

Smart Marketing Works
The Mount
43 Stafford Road
Stone
Staffordshire
ST15 0HG