Graphic Design for the Construction and Building Products Sector

In the construction industry, your visuals matter just as much as your materials. Whether you’re launching a new product range, pitching to contractors, or exhibiting at a trade show — strong graphic design helps you make a confident and credible impression. At Smart Marketing Works, we design for more than just looks. We create purposeful, professional visuals that work hard for your business — from clean, practical layouts to bold, brand-building statements. Every asset is created with your audience in mind, aligned with your brand, and ready to support your commercial goals

Graphic Design

Design that means business

In an industry driven by trust, technical knowledge and project delivery, design isn’t just about looking good — it’s about communicating clearly. We specialise in design for manufacturers, contractors, and suppliers, ensuring every piece of marketing collateral supports your sales team, showcases your expertise, and connects with the right people.

Whether you’re selling to architects, merchants, main contractors or end-users, our creative team understands how to present complex products, specifications, and systems in a way that’s engaging, accurate and on-brand.

Graphic design services we offer

Brochures & Product Literature

Detailed, well-structured documents that help explain your products, systems and technical information clearly — whether in print or PDF.

Exhibition & Event Materials

Attention-grabbing stand graphics, pull-up banners and promotional items that ensure you stand out at industry trade shows and conferences.

Advertising Design

Professionally designed layouts for trade publications and digital campaigns, built to specification and optimised for impact.

Social Media & Email Graphics

Cohesive, branded assets for your digital channels — designed to boost engagement, drive clicks and maintain visual consistency.

Technical Diagrams & Explainers

Visual representations of systems, installation processes, or performance benefits — ideal for CPD content or sales tools.

Branded Templates & Sales Tools

PowerPoint decks, datasheet layouts and editable templates that empower your team to stay consistent and professional.

Why choose us for construction design?

We understand the industry

With deep experience in the built environment, we know how to communicate complex messages simply — without losing technical credibility.

We work with your teams

Our designers collaborate closely with your marketing, sales and technical teams to ensure accuracy, alignment and real-world effectiveness.

We’re brand-focused

Whether it’s a single project or a complete suite of collateral, we design with your brand at the centre — helping to build recognition and trust.

Our approach

Supporting you from start to finish

Discover

Making it our business to understand your business and marketing needs, staying on top of industry and media trends

Plan

Preparing your marketing with expert, carefully considered strategy tailored to provide the perfect solution for you

Build

Creating custom solutions tailored to your needs, following high quality standards and deadlines

Grow

Generating leads, traffic and engagement that will develop your brand and customers, helping to scale your business

Who we work with

Don’t take our word for it, hear what our clients have to say

Collaborating with Smart Marketing Works has been fantastic for our company. The agency revitalised our online presence, delivering a modern, user-friendly website that authentically represents our position as industry leaders in synthetic grass adhesives. The team's professionalism and commitment made the entire process seamless, and the results have exceeded our expectations.

Rob Edge

Sales and Technical Development

We are working to develop a library of CPDs, including digitised versions. The team have been easy to work with and have grasped the technical features of our products before creating engaging CPD content that will be of great use to us.

Laura Keily

Accsys

We have enjoyed working with the team, who professionally utilised the content we provided, resulting in a slick and dynamic learning seminar which has been well received by forward thinking specifiers. The digitised version of the presentation has been particularly popular in line with modern day work nature.

Adrian Gallagher

Crystal Units

The support provided to us by Smart Marketing Works has been crucial in developing our brand. In large part this is enabled by the skills that the company has in-house and also the wide experience that team members have in our industry.

Rob Kyle

Norcros

We are very happy to be working with the PR team at Smart Marketing Works. They are able to get to grips with the technical aspects of our range and then create engaging content. The PR team's contacts in the trade press enable them to place articles in a broad reach of relevant publications.

Simon Darbyshire

Valinge UK

Contact us

Ready to elevate your marketing materials?

Come see us

Smart Marketing Works
The Mount
43 Stafford Road
Stone
Staffordshire
ST15 0HG

Email us

info@smartmarketingworks.com

Call us

01785 819933