We are a full-service marketing agency providing specialised support for the construction industry, led with over 30 years of experience. It is our goal to provide excellent marketing solutions that help your business to scale and grow.
Smart Marketing Works was founded in 2009 by Kay Porter, who took a risk after the 2008 financial crisis to start a business of her own. After nearly 10 years as Head of Marketing for a leading adhesives company, Kay took her marketing expertise to new clients and projects.
Kay has particular experience and achievement in the tiling industry. Her contributions have been recognised with the accolades of Liveryman of The Worshipful Company of Tylers and Bricklayers and Freeman of the City of London. She serves as Chief Executive Officer (CEO) of The Tile Association and is also a Director of Build UK, the leading representative organisation for the UK construction industry, supportively representing construction industry affairs.
Using her expertise in brand and product marketing, Kay has decades of experience delivering results for building products companies.
Kay’s strategic focus is the cornerstone of Smart Marketing Works’ mission to provide marketing solutions for the construction industry.
Since its foundation, Smart Marketing Works has expanded its construction and marketing expertise in sectors such as adhesives, tiling, flooring, agriculture and more. The team has rounded out to include other construction-background and digital marketing specialists. We have built experience across construction markets: trade and contractor, wholesale and merchant, retail/DIY, architects and specifiers, and e-commerce.
Today, Smart Marketing Works is the reliable, ‘go to’ marketing agency for the building products industry, working with national and global brands. We are proud to provide high quality services, whether project-based or ongoing, big or small.
Trade knowledge
Full knowledge of the construction industry and technical requirements
Experience
A proven track record delivering high-quality standards in budget and by deadline
Reputation
Excellent contacts and relationships with the key trade media and wider industry professionals
Flexibility
Covering all marketing communication channels with a wide talent pool and resource bank
Making it our business to understand your business and marketing needs, staying on top of industry and media trends
Preparing your marketing with expert, carefully considered strategy tailored to provide the perfect solution for you
Creating custom solutions tailored to your needs, following high quality standards and deadlines
Generating leads, traffic and engagement that will develop your brand and customers, helping to scale your business
