Smart Marketing Works has signed a partnership agreement with NBS – the platform for connected construction information – as a recommended provider of CPD-writing services for construction product manufacturers.
Smart Marketing Works is a full-service marketing agency providing bespoke marketing services to a wide range of clients mainly, but not exclusively, in the construction sector. The company’s CPD client list has seen the most rapid growth in recent years, as the company’s reputation for skilled and efficient delivery of CPD writing has been ever more widely recognised.
The new agreement with NBS, which manages the RIBA CPD Providers Network as part of a joint venture with the RIBA, adds Smart to the NBS roster of recommended CPD creation specialists.
Smart’s CPD client portfolio is now very broad, with a specialism in building product marketing, particularly in the tiling, flooring, ceramics, bathrooms and adhesives sectors.
“Even before the pandemic, our CPD work was one of the fastest growing areas of our business,” explains Kay Porter, Owner & Managing Director of Smart Marketing Works. “In the last year-and-a-half it has really taken off, as companies look for new ways to communicate high quality technical information to specifiers.”
“We are launching a new division within our business – Smart CPD Works – to enable even greater focus on to the specific needs of our customers, alongside the other marketing services we provide. Our new relationship with NBS provides a really strong basis on which to grow and develop our CPD services even further, whether our material is to be delivered digitally or in person. We are delighted with this strong recognition from NBS and look forward to working together closely in the coming years.”
Izy Herrera, Marketing Manager NBS, comments: “Specifiers are hungry to hear about the latest innovations, see inspirational projects and understand the technical detail. CPDs are a great route to do this. As a manufacturer, a RIBA approved CPD provides you with a great opportunity to show just how relevant your products are. Working with quality CPD creation specialists means that what you deliver will be interesting and impactful. Beyond this, an effective CPD programme is a proven route to specifications down the line.”
The technical research and CPD writing team at Smart have built up a vast pool of knowledge and expertise regarding standards, testing and regulations over a number of years. The company’s CPD writers work closely with clients to develop relevant and engaging technical content for architects and specifiers, delivering completed CPD presentations in the required format on time and on budget.
Smart also supports its clients by offering advice regarding the quality and content required for the CPD learning to meet RIBA’s requirements. Clients are given the information they need to understand the process, and they also benefit from Smart’s experience gained in handling many submissions, providing liaison with the RIBA assessment team until final is approval is obtained.