Content Creation That Captures Attention and Drives Action

Strong content doesn’t just fill space — it fuels your entire marketing strategy. Whether it’s the image that stops the scroll, the words that make your expertise stand out, or the video that seals the deal, effective content is essential for building credibility and sparking engagement.

At Smart Marketing Works, we create high-quality, purposeful content that connects with your audience across digital and traditional channels. From technical writing that simplifies complex information to visual content that brings your brand to life, we deliver assets that work hard for your business.

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Content creation services we offer

Video Production

From interviews and case study reels to product explainers and event highlights, we create impactful videos that tell your story with clarity and style.

Photography

Professional photography that showcases your products, people, and projects in the best light. Ideal for brochures, websites, case studies, and social media.

Technical Writing

We specialise in translating complex technical details into clear, digestible content. Perfect for product data sheets, installation guides, CPD materials and more.

Award writing

Stand out in industry awards with expertly written entries that highlight your achievements and give judges exactly what they’re looking for.

Why choose us?

Industry-Focused Expertise

We specialise in creating content for construction, building products, and trade-focused industries — so we understand the technical detail, the audiences you’re speaking to, and the standards you need to meet. Whether it’s product photography, installation guides or award entries, we know how to make your message resonate.

Content with Commercial Impact

Our content doesn’t just look good — it works hard to support your wider marketing and sales goals. From boosting engagement on social media to helping win specifications or awards, we create assets with a clear purpose and measurable value.

Full Creative Service

From the first concept to the final cut, we handle the full content creation process in-house. Whether you need on-site photography, professionally written copy, or video that tells a compelling story, we make it easy to get high-quality results — on time and on brand.

Our approach

Supporting you from start to finish

Discover

Making it our business to understand your business and marketing needs, staying on top of industry and media trends

Plan

Preparing your marketing with expert, carefully considered strategy tailored to provide the perfect solution for you

Build

Creating custom solutions tailored to your needs, following high quality standards and deadlines

Grow

Generating leads, traffic and engagement that will develop your brand and customers, helping to scale your business

Who we work with

Don’t take our word for it, hear what our clients have to say

We are working to develop a library of CPDs, including digitised versions. The team have been easy to work with and have grasped the technical features of our products before creating engaging CPD content that will be of great use to us.

Laura Keily

Accsys

We have enjoyed working with the team, who professionally utilised the content we provided, resulting in a slick and dynamic learning seminar which has been well received by forward thinking specifiers. The digitised version of the presentation has been particularly popular in line with modern day work nature.

Adrian Gallagher

Crystal Units

The support provided to us by Smart Marketing Works has been crucial in developing our brand. In large part this is enabled by the skills that the company has in-house and also the wide experience that team members have in our industry.

Rob Kyle

Norcros

We are very happy to be working with the PR team at Smart Marketing Works. They are able to get to grips with the technical aspects of our range and then create engaging content. The PR team's contacts in the trade press enable them to place articles in a broad reach of relevant publications.

Simon Darbyshire

Valinge UK

Contact us

Want content that works harder for your brand? Let’s bring your story to life. Get in touch to discuss your next project.

Come see us

Smart Marketing Works
The Mount
43 Stafford Road
Stone
ST15 0HG