Web Development

A solid foundation for your digital presence

We treat every website like a construction project: it needs the right structure, a strong framework, and quality materials. That’s why we focus on technical performance from the ground up — delivering websites that load fast, operate smoothly, and are easy to manage behind the scenes.

From product-led catalogues to complex content structures, our web development services are designed to support the practical needs of your business and the expectations of your audience.

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Our Web Development Services

Mobile Responsive & Cross-Browser Compatible

Optimised for performance across all screen sizes and browsers — delivering consistency for every user.

Content Management Systems (CMS)

Intuitive, flexible CMS platforms like WordPress, tailored to your workflows — making it easy for your team to update content without hassle.

Advanced Functionality & Features

Custom development of features like technical document libraries, product filtering, quote request forms, distributor locators and more.

Third-Party Integration

Seamless connection to your CRM, marketing tools, analytics, specification software or other business systems.

Fast Load Speeds & Performance Optimisation

Compressed assets, optimised scripts and structured caching strategies — because every second counts.

Hosting, Maintenance & Support

Secure hosting, version control, site backups and ongoing technical support — so your website stays reliable post-launch.

Why choose us for technical web development?

We understand your systems

From product data and CPD downloads to multi-user permissions and back-end integrations, we build to meet the real needs of construction businesses.

We prioritise stability and scalability

Our code is built to last. Whether you need to grow your content, expand your functionality, or integrate new tools, we develop with the future in mind.

We support you long after launch

Our work doesn’t end when your site goes live. We offer proactive support, updates and troubleshooting to keep your site running smoothly.

Our work

See how we help construction brands build stronger marketing foundations

Our approach

Supporting you from start to finish

Discover

Making it our business to understand your business and marketing needs, staying on top of industry and media trends

Plan

Preparing your marketing with expert, carefully considered strategy tailored to provide the perfect solution for you

Build

Creating custom solutions tailored to your needs, following high quality standards and deadlines

Grow

Generating leads, traffic and engagement that will develop your brand and customers, helping to scale your business

Who we work with

Don’t take our word for it, hear what our clients have to say

Collaborating with Smart Marketing Works has been fantastic for our company. The agency revitalised our online presence, delivering a modern, user-friendly website that authentically represents our position as industry leaders in synthetic grass adhesives. The team's professionalism and commitment made the entire process seamless, and the results have exceeded our expectations.

Rob Edge

Sales and Technical Development

We are working to develop a library of CPDs, including digitised versions. The team have been easy to work with and have grasped the technical features of our products before creating engaging CPD content that will be of great use to us.

Laura Keily

Accsys

We have enjoyed working with the team, who professionally utilised the content we provided, resulting in a slick and dynamic learning seminar which has been well received by forward thinking specifiers. The digitised version of the presentation has been particularly popular in line with modern day work nature.

Adrian Gallagher

Crystal Units

The support provided to us by Smart Marketing Works has been crucial in developing our brand. In large part this is enabled by the skills that the company has in-house and also the wide experience that team members have in our industry.

Rob Kyle

Norcros

We are very happy to be working with the PR team at Smart Marketing Works. They are able to get to grips with the technical aspects of our range and then create engaging content. The PR team's contacts in the trade press enable them to place articles in a broad reach of relevant publications.

Simon Darbyshire

Valinge UK

Contact Us

Power your business with a smarter website

Come see us

Smart Marketing Works
The Mount
43 Stafford Road
Stone
Staffordshire
ST15 0HG