PR and Advertising

PR That Builds Trust

Strategic communication that earns attention – not just buys it.

We offer a full suite of public relations services that enhance your brand’s credibility and position you as a trusted voice in your sector. Our PR team works closely with trade media, industry publications, event organisers and journalists to craft stories that matter – from product launches and project features to thought leadership articles and business announcements.

Ways we can help your business include:

  • Press releases and media outreach

  • Product PR and new launch promotion

  • Case study development and editorial placement

  • Thought leadership and feature article writing

  • Award entries and speaking opportunities

  • Crisis comms and reputation management

Our PR and Advertising services

Brand & Corporate Communications

We support brands with corporate communications that reflect their values, engage stakeholders and strengthen positioning — from business announcements and internal updates to investor messaging and brand narratives.

Traditional & Digital PR

Our PR campaigns blend traditional press coverage with digital PR strategies to maximise visibility. From product launches and editorial placements to online coverage and backlink-building, we help brands tell stories that deliver results.

Media Relations

With long-standing relationships across construction and trade media, we secure high-quality coverage in the titles your audience trusts. We craft press releases, pitch stories, and manage your presence across key editorial channels.

Advertising

We plan and manage advertising that works — from trade magazine adverts and online display banners to social media and PPC campaigns. Our creative, data-driven approach ensures your message reaches the right audience with impact.

Why Choose Us for PR and Advertising?

Experience

Over 20 years' experience in construction, trade and building products marketing

Strong relationships

Strong relationships with industry editors, publishers and influencers

Proven ability

Proven ability to align PR and advertising with wider marketing strategies

Our approach

Supporting you from start to finish

Discover

Making it our business to understand your business and marketing needs, staying on top of industry and media trends

Plan

Preparing your marketing with expert, carefully considered strategy tailored to provide the perfect solution for you

Build

Creating custom solutions tailored to your needs, following high quality standards and deadlines

Grow

Generating leads, traffic and engagement that will develop your brand and customers, helping to scale your business

Who we work with

Don’t take our word for it, hear what our clients have to say

We are working to develop a library of CPDs, including digitised versions. The team have been easy to work with and have grasped the technical features of our products before creating engaging CPD content that will be of great use to us.

Laura Keily

Accsys

We have enjoyed working with the team, who professionally utilised the content we provided, resulting in a slick and dynamic learning seminar which has been well received by forward thinking specifiers. The digitised version of the presentation has been particularly popular in line with modern day work nature.

Adrian Gallagher

Crystal Units

The support provided to us by Smart Marketing Works has been crucial in developing our brand. In large part this is enabled by the skills that the company has in-house and also the wide experience that team members have in our industry.

Rob Kyle

Norcros

We are very happy to be working with the PR team at Smart Marketing Works. They are able to get to grips with the technical aspects of our range and then create engaging content. The PR team's contacts in the trade press enable them to place articles in a broad reach of relevant publications.

Simon Darbyshire

Valinge UK

Contact us

Ready to raise your brand’s profile? Let’s talk.

Come see us

Smart Marketing Works
The Mount
43 Stafford Road
Stone
ST15 0HG