Smart Marketing Works’ Client Wins Coveted Marketing Award

Palace Chemicals Ltd, a long-term client of Smart Marketing Works, won Excellence in
Marketing at TTA Awards 2025 as a result of its exciting brand refresh and energised
marketing strategies.

The Liverpool-based manufacturer of adhesives and preparation products embarked on a
new chapter in its history which it rolled out across the company’s product packaging,
literature, advertising, website and social media channels. The new look reflects gravitas,
confidently and concisely echoing the company’s strong, durable, leading position in the
tiling, flooring and DIY markets. The refreshed and rejuvenated image mirrors its position of
market strength as a modern and confident innovator.

Bringing its expertise in the marketing sector for tiling and adhesives products, Smart
Marketing Works provides invaluable day-to-day support ranging from content creation and
PR to digital marketing. As a result, Smart was able to leverage the brand refresh through
tailored marketing campaigns that helped Palace to achieve the recognition for its
industry-leading marketing success.

A TTA Award is the biggest accolade available in the tiling industry, demonstrating
excellence in a rapidly evolving industry. Palace won over a highly competitive crop of
finalists in this category with well-known tiling sector companies and brands: Kerakoll UK
Ltd, Larsen Building Products Ltd, NoMorePly, Pro Tiler Tools, Topps Tiles Ltd and UltraTile.
This year, Excellence in Marketing was one of only two categories out of nineteen categories
to also include a Highly Commended, which shows that the category’s finalists were thought
to be especially high calibre.

Palace Chemicals achieved further recognition at TTA Awards 2025 as a finalist in the
following categories: Best Commercial Project – Small (up to 250m2); Best Commercial Project – Large (over 250m2) – Retail & Car Showrooms; Best Commercial Project – Large (over 250m2) – Residential & Offices; Best Environmental Initiative; and Excellence in Supply& Services.

With over 47 years of experience in the sector, Palace Chemicals has consistently
committed to investment in innovation, technology and new product development. With
Smart Marketing Works at its side, the award-winning manufacturer is well positioned to
deliver trusted adhesives solutions into the future.