EnviroStik
Revamping the online identity of the UK’s leading specialist synthetic grass adhesive manufacturer
Overview
EnviroStik, the UK’s leading specialist adhesive manufacturer since 2001, approached us to help improve its website as it no longer met the brand’s image or current strategic goals.
A new website was required which would showcase EnviroStik’s current brand positioning and highlight what the business could offer – going beyond the products it manufactures to establish the company’s role as a technical solutions provider and innovator in its field.
Challenge
The previous website had been built a number of years ago and included outdated information. The older brand appearance had little content we could reuse.
Since then, the business has grown its offerings and look – even moved premises. We had to begin a process with EnviroStik to identify their priorities before we could begin the website build.
Objective
- To improve the the UI (user interface) and UX (user experience) of the website
- To develop upon how the company represented its additional support services and sustainability commitments
- To encourage users to get in touch with the company
Redesign of website
As part of our collaboration with EnviroStik, we completely redesigned its website to better reflect its position as a market leader in sports and leisure synthetic grass adhesive systems.
Our approach focused on creating a modern, clean design that prioritises user experience, making it easier for visitors to explore their wide range of products and services. We streamlined the navigation, introduced clear calls-to-action, and enhanced the site’s visual appeal with high-quality imagery and a more cohesive brand aesthetic.
The new website not only improves functionality across all devices but also reflect’s EnviroStik position as an innovative and trustworthy partner in its industry.
Content creation
As part of this project, we took full ownership of content creation to ensure the site delivered a polished and consistent brand message. Our team crafted all written copy, balancing technical detail with clear, engaging language to better connect with EnviroStik’s audience. We edited and optimised photography to present EnviroStik in the best possible light, enhancing the overall visual impact of the site.
In addition to improving consistency across the wide range of products in EnviroStik’s catalogue, we carefully reviewed and updated all of the corresponding product datasheets. As a result, we added clarity for customers and strengthened EnviroStik’s authority as the trusted expert for the synthetic grass adhesive industry.
Finally, we produced a number of new case studies focusing on successful examples of EnviroStik’s adhesives in action, expanding the opportunities for visitor engagement with the website and products.
Website build
For EnviroStik, we didn’t just redesign their website – we built it from the ground up to ensure it was fast, reliable, and scalable for future growth.
The new site was developed using a modern, flexible content management system (CMS), allowing the EnviroStik team to easily update content and manage their product portfolio internally. Performance optimisation was a top priority; we implemented best practices for speed and security to deliver a smooth, high-performing experience across all devices.
The end result is a robust digital platform that supports EnviroStik’s evolving business needs and enhances their online presence.
What our clients say
Collaborating with Smart Marketing Works has been fantastic for our company. The agency revitalised our online presence, delivering a modern, user-friendly website that authentically represents our position as industry leaders in synthetic grass adhesives. The team's professionalism and commitment made the entire process seamless, and the results have exceeded our expectations.