General

What Is Specification Marketing? A Guide for Building Product Manufacturers

For many building product manufacturers, marketing still focuses heavily on product promotion, distributor support, trade events and…

For many building product manufacturers, the traditional view of specification influence still centres around established routes such…

Every six months, Shopify releases its Editions update, showcasing the latest features and improvements coming to the…

For many building product manufacturers, LinkedIn is still seen as a secondary marketing channel.

Many building product manufacturers invest heavily in product development, technical compliance, sales support and distributor relationships, yet…

For many building product manufacturers, specification opportunities are won long before a formal enquiry is ever made.

The construction and building products sector has traditionally relied on established sales processes – phone orders, email…

At Smart Marketing Works, we always enjoy celebrating the achievements of our clients – and this is…

Search is changing fast. In the construction and building-products sector, buyers and specifiers still use Google —…

Introduction Content isn’t just for lifestyle brands or consumer-facing companies. In the construction…