We help trade associations deliver seamless governance, effective member services, and professional administration — all backed by sector-specialist marketing, events and digital expertise. Whether you need full secretariat support or help with specific functions, we deliver a complete, reliable, and cost-effective solution for associations of every size.
Smart Marketing Works provides a complete trade association management service designed to support industry bodies with the day-to-day running of their organisation. From membership administration and governance to events, communications, finance and digital systems, we act as an experienced extension of your internal team.
Our approach blends over 30 years’ sector experience with specialist marketing, digital and operational expertise — giving trade bodies the support they need to grow, remain relevant, and deliver real value to members.
A dependable, discreet service that strengthens your reputation.
Choose full support or targeted services to fill resource gaps.
Our team includes governance, admin, event and finance specialists, all under one roof.
We help you grow your membership and strengthen engagement with onboarding campaigns, renewal processes and retention strategies that demonstrate real value.
From regular newsletters to policy updates and member surveys, we ensure your communications are clear, consistent and on-brand—keeping members informed and connected.
We provide skilled governance support, managing your board and committee processes—from agenda prep and meeting management to accurate minute-taking and follow-up.
Enhance the value of membership with access to tailored technical responses, advice lines and expertise ensuring members receive credible, professional support when they need it.
We manage your finances efficiently and transparently. From budgeting and invoicing to reconciliations and reporting, we ensure smooth and accountable financial operations.
Promotion, delivery and evaluation so your event runs without a hitch.
With our in-house marketing team, we deliver creative, strategy-led communications that promote your association, attract new members and keep existing ones engaged.
We help you get the most out of your membership platform or CRM system—handling database management, renewals, segmentation, analytics and digital integrations.
We act on your behalf in meetings, consultations or working groups—ensuring your voice is heard by regulators, policymakers, industry bodies and the wider sector.
Trade association management refers to the professional running of a membership organisation, covering governance, administration, member services, communications, events, finance, and day-to-day operations. It ensures the association remains organised, compliant, and valuable to its members.
Outsourced secretariat support typically covers board and committee administration, agenda preparation, minute-taking, meeting coordination, AGM support, governance guidance and ensuring actions are followed up. It gives associations reliable operational continuity without the need for internal staff.
Costs vary depending on the size of your membership, the number of services required, and the level of administrative support needed. We offer flexible packages tailored to each association, ensuring you only pay for the support that delivers value.
Yes — we support associations of all sizes, from small specialist organisations with under 100 members to larger national bodies. Our services scale to suit your organisation’s structure, budget and long-term ambitions.
Absolutely. We provide marketing, communications, CRM management and engagement strategies designed to attract new members and improve renewal rates. This includes onboarding improvements, automated email journeys, member surveys and targeted campaigns.
We can often begin providing support within a matter of weeks. Once we understand your structure, priorities and existing processes, we build a clear onboarding plan covering governance, communications, systems and member management. This ensures a smooth and efficient transition.
Making it our business to understand your business and marketing needs, staying on top of industry and media trends
Preparing your marketing with expert, carefully considered strategy tailored to provide the perfect solution for you
Creating custom solutions tailored to your needs, following high quality standards and deadlines
Generating leads, traffic and engagement that will develop your brand and customers, helping to scale your business
We’re excited to announce that Smart Marketing Works has officially become an…
1. Marketing Highlights the Unique Value Proposition (UVP) membership of a trade association…
Events management, advertising, PR, social media, emails, SEO, web design, video – marketing…
Come see us
Smart Marketing Works
The Mount
43 Stafford Road
Stone
Staffordshire
ST15 0HG
