Marketing Strategy and Consultancy
Smart thinking underpins everything that we do. Our team has years of experience, both client and agency side, in building marketing strategy, so we have real insight into the process.
We are expert at creating multi-channel marketing communication programmes and we know what works. It starts with careful segmentation of the target market and then developing an understanding of the most effective methods of contact.
PR and Trade Advertising
The creation and placement of compelling PR stories is a core skill. We have a highly skilled PR team with many years of experience of working with the main building products trade publications.
Website Design and Online Marketing
We design and build websites, which is probably what you’d expect us to say, the difference being that we want to make sure the website works as a key element of your contact strategy.
Brand Design and Development
We help to build brands. It starts with research and understanding the organisation, product, target market and the competition. We then get to work to develop a brand proposition.
Product and Technical Literature
Creating impactful and informative product literature is vital. We combine our technical writing and design skills to ensure that key product features and benefits come through.
We are expert in managing exhibitions, seminars, awards ceremonies, committee meetings and all types of events. We control the whole process from start to finish from initial planning to follow up.
A major part of SMW’s work in the building products sector is the creation of CPD. We have a full technical team that works with a number of clients to write and deliver CPD content where we offer a full service, including all liaison with RIBA.